We represent the properties and athletes that move culture in Mexico and Latin America — and the brands that want to stand beside them.
BLU Sports is a boutique sports marketing agency operating at the top tier of golf and tennis across Mexico and Latin America.
We build and manage properties that matter — PGA Tour Americas tournaments, ATP Challenger events, Olympic athletes, and the junior pipeline feeding them. We represent talent competing at the highest level of their sports, and we connect them with brands whose standards match theirs.
We don't chase volume. We curate properties worth associating with.
We manage commercial rights, sponsorships, image, and brand partnerships for a tight roster of tier-one athletes — ensuring each deal aligns with long-term career architecture, not short-term cash.
We operate premium tournament and event properties end-to-end: commercial strategy, sponsor sell, hospitality, partner integration, and activation design.
For brands, we build and execute sponsorship architectures that earn cultural relevance — matching property, athlete, and audience to objective, not just logo placement.
VIP programs, pro-ams, partner experiences, and bespoke hospitality designed for sponsors, clients, and high-net-worth audiences around our properties.
Long-term positioning, narrative, and storytelling for athletes and events — building equity that compounds across seasons, not just headlines.
$50,000 for a logo on a banner is not a sponsorship. It's a line item.
Every brand that works with BLU builds something with the athlete or property — not next to it. That means custom activations, co-created content, hospitality programs, and commercial integrations designed around your brand, your audience, and your return.
No rate cards. No logo packages. Every partnership is architected from scratch around the sponsor's objective, category, and brand equity.
Sponsors deliver economic value to the property. The property delivers brand value, reach, and cultural relevance back. We engineer both sides of that trade.
Our sponsors become part of the story — in content, in hospitality, in the athlete's career arc. Not stamped on the outside of it.
Three-time LPGA Tour winner and three-time Olympian. The most decorated Mexican woman in golf since Lorena Ochoa.
The most decorated young Mexican golfer of his generation. LAAC Champion. Three-time Major competitor. Back-to-back wins in his first professional season.
Mexico's premier PGA Tour Americas event — the top professional golf tournament in Mexico City and a cornerstone of the Latin America swing. A stage where future PGA Tour stars are forged, broadcast across the Americas, and surrounded by a curated sponsor ecosystem.
The leading youth golf platform in Latin America and the missing piece of the junior-to-pro pipeline. Jungle connects young players to U.S. college coaches through elite tournaments, performance data, and world-class partners — AJGA, Trackman, Callaway, Adidas, WAGR. It's where tomorrow's tour players are discovered today.
We're in the final stages of building what will become one of the most important professional tennis events in the Mexican Caribbean — a destination-grade ATP property designed from day one around premium sponsor integration and international audience. Full details announcing soon. Select founding partners invited now.